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Pfizer helps empower youth to fight global campaign against HIV and AIDS! - August 6, 2003

"Last week, a group of students involved with the Youth Empowerment
Project's West Africa Exchange visited Pfizer and gave an update
on their AIDS prevention and education efforts in Burkina Faso."

By Alison Roth

Today's generation of teenagers has earned a collectively bad reputation for apathy, laziness and playing video games in a pile of fast-food wrappers. But at least one group of local high-schoolers is doing something to change that perception.

After learning about the devastating prevalence of HIV and AIDS in West African countries, members of a local organization called the Youth Empowerment Project (YEP) knew they had to do something to help. So they turned to Pfizer for support.

After returning home from a summer internship with the Association pour la Paix et la Solidarite in Burkina Faso, Harvard University student and YEP founder Justina Hierta, an Ann Arbor native, met with David Canter and requested that he consider supporting APS's efforts in West Africa. In turn, David requested that the Pfizer Foundation consider supporting the efforts of Justina and the group in which she was so involved.

Lisa Foster, Paula Luff and Atiya Ali, three colleagues from Pfizer's Corporate Affairs/ International Philanthropy program, were very receptive in establishing a partnership between their office and Pfizer's Ann Arbor Labs. In total, Pfizer granted $44,000 to APS, and later, an additional $5,000 to YEP for a project called the West African Exchange – an attempt to stop the spread of AIDS in West Africa through peer education.

"In that culture, youth are not the ones teaching kids – the adults are," said YEP sponsor Ebba Hierta, who's also Justina's mother. "And when they hear the adults talk, they say, 'yeah, right.' That's why this project exists."

The goal of the APS project is to form youth groups in 25 villages in Kouritenga and Oubritenga to inform, educate and increase communication about HIV and AIDS, along with distributing condoms to community members. The project aims to prevent further spread of AIDS and to help those already infected. Through the West African Exchange, YEP is attempting to foster communication between students in Ann Arbor and Burkina Faso.

Jalle Daffa presents David Canter with a tapestry from Burkina Faso.

Last Wednesday, a group of YEP members came to the Ann Arbor Labs for a tour – and to give David an update on the progress of the exchange. "It took a little while, but the project's gotten started," said YEP's Jalle Daffa. "They've already formed a youth group in Burkina Faso. The next step is obtaining two laptops for them so we can see what they've been doing."

But the fight isn't over yet. The newest challenge in Burkina Faso, said Jalle, is that "young men who are fighting the civil war on the Ivory Coast are coming back to Burkina Faso and spreading AIDS."

The students were eager to learn about Pfizer's support of other AIDS- and health-related efforts in developing countries, such as distributing free Zithromax in West Africa for the treatment of trachoma, one of the leading causes of blindness in tropical countries. "It turns out that a single dose of this, given once a year, will prevent the infection," said David. "We'd like to think there might be 200,000 people in West Africa whose sight is okay, but who would have been blind as a result of the disease."

David reminded the group that Pfizer doesn't make a single cent on programs like the Zithromax distribution. "Not only will we pay for the research, but we'll actually give away the product," he said. "That's what you can do when you're well-supported by the country in which you're based. The United States is basically funding drug research for the rest of the world."

Last December, Pfizer launched a global campaign to raise awareness against HIV and AIDS, which affects about 40 million people in the world today. The program is aimed at providing resources to colleagues regarding HIV/AIDS infection, increasing awareness of Pfizer's philanthropic efforts and providing colleagues with contacts for volunteer activities and contributions (such as the Diflucan Partnership, the Academic Alliance and the Global Health Fellows program). Visit http://aids.pfizer.com for more information.

"AIDS is something you tend to ignore, like Anthrax or smallpox, because it doesn't really happen to people you know," said YEP's Sandra Chen. "But if you start a project like this, you start noticing how it really does affect other people."

The group presented the site with a handmade tapestry from their counterparts in the Burkina Faso youth group. "I think each of you have an amazing capability – and you're not doing it for yourself," David told them. "You're doing it for what you believe is a good cause. Try to persuade those around you that what you're doing is really worthwhile."

The Youth Empowerment Project is a great way for area teens to get involved in important leadership roles in the community. For more information and sponsorship opportunities, check out the YEP website.

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